![]() ![]() They are commonly used for websites and are supported by all major browsers and operating systems. PNG files support millions of colors and varying degrees of transparency, and offer better readability than a JPEG or GIF. When to use a PNG fileĬhoose a PNG format when you need a smaller file that maintains its original quality. This higher-resolution format delivers higher-quality images and clearer text, but the larger file size can slow down website performance and document load times. ![]() Its transparent background allows it to be embedded into other images or graphics without additional editing steps. Knowing that the available file formats are plentiful, let’s take a look at these four common formats and what they can do.Ī PNG, or portable network graphic, is a raster file that supports lossless compression. While PNG, GIF, TIFF, and JPEG files are all raster formats, understanding the difference between raster and vector graphics will likely influence what file format to choose for your projects. Unlike images made of pixels, vector graphics are not resolution independent and can be scaled up and down without a loss in quality or details. Vector graphics, also known as scalable vector graphics (SVGs), are graphics consisting of anchored dots connected by lines and curves. Conversely, a high-resolution image printed at a smaller size can “squish” the pixels together causing a loss in clarity as well. However, the more pixels, the larger the file size and the more space it will require to store. The more pixels, the better the quality of the image in its original size or larger versions. Once compressed, the reduced information cannot be recovered, but this information loss is usually not detected by most users.Ī raster file is composed of pixels, or tiny dots, that come together to form an image. ![]() A lossless compression means that all of the data associated with the original file remains intact and can be accessed.Ī lossy compression reduces the file data permanently, eliminating certain - typically redundant - information to save on file size. These terms describe the information that is retained in a file once it’s compressed. Knowing which file format to use when will keep your images looking their best and optimize the performance of your digital contentīefore we get started, let’s define a few terms that will come up for each file format. The quality of your images on social media, websites, blogs, and presentations influences the perception of your brand - as well as load time and site performance. Photos in a slide deck, blog, or social media Storing photos that will be edited, print Small, simple graphics with limited colorĪd banners, simple charts, buttons, animation Sharing high-resolution photos on the web Graphics, small images that maintain original quality, transparency Let’s start by taking a look at four common file types:įile type comparison of PNG, JPEG, GIF, and TIFF But having a basic understanding of common file types - and when to use them - is a good skill for any marketer to have. This is one of the earliest known public posts of the image macro.The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer. On July 19th, 2020, Redditor Flaffelll posted an image macro featuring the phrase over top of a promotional image from "The Lion, The Witch, and The Wardrobe" film to /r/rareinsults (shown below). The text post was reposted by multiple Facebook meme pages throughout December and January. On December 15th, 2019, Facebook meme page Meme'N posted a text post featuring the same phrase over a different background, garnering over 1,800 reactions, 1,700 comments, and 28,000 shares in 11 months (shown below). The earliest known public instance of the phrase was uploaded to Facebook on December 12th, 2019 as a simple text post by the page The Eternal Dreamers. It is used to criticize an opinion or statement that the poster doesn't agree with. The phrase is popular on its own, used as a title and caption in various posts across social media, and is also associated with an image from the film adaptation of the novel as an image macro. Lewis, the first in The Chronicles of Narnia series. The phrase is a play on the title of the 1950 novel "The Lion, The Witch and The Wardrobe" by C. The Lion, The Witch, and The Audacity Of This Bitch is a phrase and reaction image that became popular in image macros on Reddit and Facebook during 2020. The chronicles of narnia, the lion the witch and the wardrobe, c s lewis, christian, dank memes, image macro, reddit, ifunny, reaction image, reaction meme, flaffelll, realchronicle, yeborne About
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